And it wants to do this by translating them to the big screen and in the process capturing a new audience. In essence, Mattel set out to breathe new life into its popular roster of brands, which alongside Barbie includes Hot Wheels, Thomas & Friends and Uno. In response, Kreiz’s long-term strategy shifted away from retail and towards capturing the “full value of Mattel’s IP through franchise management”. The year prior, the company had made an operating loss of more than $339m and the bankruptcy of Toys ‘R’ Us was cited in Mattel’s financial results as having had a “significant impact” on its revenue. This new vision for the business was set out by Ynon Kreiz, who became Mattel’s CEO in 2018. It also marks the first major step in the company’s business transformation from toy maker to an intellectual property-driven outfit. The buzz that the film has generated is no coincidence – Mattel’s Barbie division has spent $100m on marketing this year, according to Media Radar. The film represents the Mattel doll’s first live-action film appearance and has successfully captured the cultural zeitgeist as millennials flock to post their best Barbie-inspired outfits on TikTok (videos featuring the Barbiecore hashtag have more than 570 million views). Her suit alleges that “The strawberry representations are misleading because the Product has less strawberries than consumers expect based on the labeling.It is almost impossible to escape the bright pink posters signalling the imminent release of Greta Gerwig’s Barbie movie. Was misleading advertising about Strawberry Pop Tarts. In October 2021, a woman in New York sued Kellogg’s for $5 million over what she claimed Since then, Pop-Tarts carry the warning: “Due to possible risk of fire, never leave your toasting appliance or microwave unattended.” The discovery triggered a flurry of lawsuits. Texas A&M University Corpus Christi professor Patrick Michaud performed a 1994 experiment showing that when left in the toaster too long, strawberry Pop-Tarts could produce flames to about 1.5 ft (46 cm) high. The case gained wider notoriety when humorist Dave Barry wrote a column about starting a fire in his own toaster with Pop-Tarts. Thomas Nangle filed a lawsuit in 1992, suing Kellogg for damages after his Pop-Tart became stuck in his toaster and caught fire. The TV Show Family Guy featured a song about Pop-Tarts, and how good they taste with butter. The first episode of the History Channel series, The Food That Built America, includes the battle between the Kellogg and Post companies, and the invention of the Pop-Tart. The film, “Unfrosted”, will be released on Netflix in late 2022. In June 2021, Jerry Seinfeld announced he would produce and star in a movie about theĬreation of the Pop-Tart. P.S.: If you’re travelling in the U.S., please bring me back some.Īs of 2014, sales of Pop-Tarts had increased for 32 straight years. More’s the pity, as far as I’m concerned. There are no plans currently to re-introduce unfrosted Pop-Tarts, they say. They did at one time, but the company says they were discontinued due to lack of customer interest in the market. Some people, I’ve heard, even butter them.īut alas, Kellogg Canada no longer carries unfrosted Pop-Tarts. In the United States, today there are nearly two dozen flavours including unfrosted. The original handful of flavours - blueberry, strawberry, brown sugar cinnamon, and, curiously, apple currant - also came unfrosted. Pop-Tarts, needless to say, became hugely popular and Kellogg couldn’t keep up with demand. The foil wrap of the Pop-Tart, made of Mylar(TM) in the beginning, also captures another aspect of the pop culture of the era: the space race and a whole range of foods that came about in the 60s and 70s, including “Space Food Sticks” and Tang. In the 1960s, the snack food (you certainly can’t call it breakfast) was a battle-ground between two breakfast cereal-giants, but Post went and called their pastries the lame-ass “Country Squares” and eventually lost out to Kellogg’s Pop-Tarts, which were originally called “Fruit Scones” (just as dumb). The name of the things draw that fact in. In many ways, the kooky toaster pastries capture North American - and specifically American - pop culture.
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